If you take the time to look around you, you’ll find that scarcity isn’t normal. Nature takes over if we don’t stop it. Natural resources may be limited in theory but rarely in practice as when something gets scarce, the price goes up and more resources are found.
Sure, eventually, we’ll need to get better at recycling or using alternatives but to suggest things are scarce is generally either scaremongering or a way to push sales – we all fall for the “must end soon” pleas of shops. Travel sites have been told off for using false scarcity but seem to manage to work their way round the regulations (allegedly!)
So why does our mind still retreat to a scarcity mindset at the first opportunity and – more importantly – what can you do to turn it round so that it focuses on the abundance that’s everywhere?
Continue reading →